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    State of Digital Publishing Logo
    Home ▸ Insights

    Insights

    In this section, we synthesize existing online resources and studies collated by industry professional, in order to help you more quickly and effectively execute your digital media plan.

    Expanding Public Radio Can Help Solve the Local News Crisis

    Expanding Public Radio Can Help Solve the Local News Crisis

    Since 2005, more than 2,500 local newspapers, most of them weeklies, have closed, with more closures on the way. Responses

    australia tv insights

    Australia TV Advertising Insights: Key Trends During an Unprecedented 18 Months

    The global pandemic has propelled the TV industry to evolve faster in a year than it has over the past

    cookie deprecation

    Research Shows Publishers Around the World Are Not Utilizing Logins to Combat Cookie Deprecation

    The majority of publishers are worried what the impact on user experience and traffic will be if logins are forced

    new app marketing trends

    News App Marketing Trends 2021

    The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA

    future identity solutions

    STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future

    Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today

    publishers and advertisers

    The Evolving Relationship Between Publishers and Advertisers

    The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations

    post cookie

    Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research

    Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research:

    mobile video consumption

    2021 Mobile Video Consumption Tech Trends

    For two-thirds of people around the world, video is the number-one source of information — and more than 75% of

    study

    Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands

    Innovid, the only independent advertising and analytics platform built for television, today announced additional findings from its commissioned research report, 2020

    Data

    Data And Social Media Are Helping PR And Brand Comms Demonstrate Their Value

    What happened: PR and brand comms teams are increasingly using more data and in smarter way to demonstrate their value

    rating misinformation

    Rating news sources can help limit the spread of misinformation

    Online misinformation has significant real-life consequences, such as measles outbreaks and encouraging racist mass murderers. Online misinformation can have political

    Kids

    Kids may need more help finding answers to their questions in the information age

    Children ask lots of questions. Even before children can put together words, they point at things that they want to

    bbc branded podcast study

    A Report by BBC StoryWorks Explains Why Brands Should Take Branded Podcasts Seriously

    What happened? Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content

    architecture building castle

    Rural Chinese internet usage is growing

    What happened? Chinese citizens living in rural areas are getting used to the internet, as three million new internet users

    Mobile World Day

    Mobile World Congress 2019: The Latest AI Advancements

    What’s happening: At Harvard and MIT, Nieman Fellows from all over the world are learning about algorithms from each other

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears