3.1.1 What Is Keyword Research?
Keyword research is the process of identifying the search terms used by your target audience to help shape your content. This process may involve free tools such as Google’s Search Console, Google Keyword Planner, or paid tools such as Ahrefs and SEMRush.
3.1.2 Why Is Keyword Research Important?
Keyword research is important because it provides you with specific search data that will help you determine:
- What people are searching for
- Search volume for a topic
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