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3.6.1 Do Dates Matter for SEO?
Dates may not be a direct ranking factor for SEO, but dates can affect the following metrics:
- Content Freshness: For certain niches, Google prefers to show the latest content in response to search queries. In such cases, the date becomes a major determining factor of SERP rankings
More information on content freshness, please see our dedicated module on the subject.
- Content Relevance: This is a measure of how relevant the content has remained over time, through updates and/or modifications.
- Trust: Content that clearly mentions dates of publication and/or dates of last updates show transparency, which in turn helps build trust.
As part of its process of determining which pages are the best match for a particular search query, Google will consider the following dates:
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