Publisher SEO Course Chapter 3: Content SEO Location

Location

Learning Objective

After going through this guide, you’ll know what location-based SEO is and why it’s important, as well as some of the challenges that local publishers face with this strategy.

You’ll also learn about the core components of an effective location-based SEO strategy, how to avoid some of the most common mistakes and how to implement it well.

Video Duration

14:21

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3.11.1 What Is Location-Based SEO?

Location-based SEO involves optimizing a website or web page so that they better match search engine queries that focus on a particular geographical area. The geographical area can be either local — a city or a region, or hyperlocal — a suburb or neighborhood.

For example, when someone in the Sydney suburb of Balmain types “Italian restaurants” and “Sydney” into Google, page 1 of the search results will list any Italian restaurants in Balmain and nearby suburbs whose sites incorporate location-based SEO. Similarly, for a local publisher, location-based SEO ensures that their publication is listed prominently when a search is made in their area.

Also known as geo-targeting, location-based SEO enhances the relevance of a site or page to its readers, making it a critical part of any business’s SEO strategy.