Editor’s Note: Ad Revenue and Risk Management
As we rolled into 2023, good money was riding on projections that publisher ad revenue would suffer amid rising interest
As digital advertising revenue has been decreasing over time, there are many publishers and mar tech providers who are looking at other methods towards diversifying and monetizing reader relationships. Let’s read the latest in media advertising below.
As we rolled into 2023, good money was riding on projections that publisher ad revenue would suffer amid rising interest
Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place,
The CPM pricing model is a firm favorite among digital publishers, with good reason. The model is easy to use
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are
While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising.
Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced
Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads).
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45%
The publishing industry, with the entry into the digital world, adapted the whole of the online heritage. It means that
Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to market products
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked
Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising,
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading
Do you know that customers don’t hate ads? They hate low-quality, disruptive sales pitches. But if they see a clever
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears